How to Design a Flyer That Actually Gets Read

Most flyers fail in the first two seconds. People glance, see clutter, and move on. A great flyer earns attention with one clear message and a layout that guides the eye.

1. One message, one headline Pick the single thing you want readers to remember — a launch, an offer, an event — and make it the headline. Keep it under eight words. Everything else supports it.

2. Build a visual hierarchy Readers scan in a Z pattern: headline, hero visual, key details, call to action. Size and weight should follow that order. If everything is bold, nothing is.

3. Use your real brand colours Two brand colours plus a neutral is enough. Make Fly AI pulls your palette straight from your website so every flyer feels like your business, not a template.

4. Make the call to action unmissable Tell people exactly what to do next: call, visit, scan. A QR code linked to your website or WhatsApp turns a paper flyer into a measurable channel.

5. Print at 300 DPI with bleed Screen images look blurry on paper. Export at 300 DPI and add a 0.125-inch bleed so colours run cleanly to the edge after trimming.

• Keep text inside the safe zone
• Check phone numbers and emails twice
• Leave white space around the headline