Colour is the first thing people notice and the last thing they forget. Used consistently, it makes your brand recognisable at a glance.
What colours communicate
- Blue: trust, reliability, professionalism
- Green: growth, health, sustainability
- Orange and red: energy, urgency, appetite
- Black and navy: premium, technical, serious
The 60-30-10 rule
Use your main colour for about 60% of a design, a secondary colour for 30% and an accent for 10%. The accent is perfect for buttons and calls to action.
Contrast matters more than taste
Text must be readable. Aim for a contrast ratio of at least 4.5:1 for body text. Light grey on white might look elegant, but nobody can read it in sunlight.
Stay consistent everywhere
Your flyers, social posts and website should use the same palette. Make Fly AI extracts colours from your website automatically so every design matches.
